Privacy Policy
Last Updated: March 24, 2025
Introduction
Roost Report ("we", "us" and terms of similar meaning) is committed to providing a best-in-class real estate analysis platform, and we believe that includes taking great care in protecting your Personal Information. The following policy explains how we collect, use, store, share, retain, transfer, and process your Personal Information. This policy describes your choices and rights with respect to your Personal Information and how to exercise those rights. "Personal Information" is any information relating to an identified or identifiable individual.
This Privacy Policy applies to the information and data that Roost Report collects when you use our website or our products and services.
Summary
This policy applies to:
- Visitors to our website
- Customers
- Clients
- Users of our products and services
We may amend this policy from time to time. We encourage you to review this policy periodically, as changes will be posted on this page. If we make any material changes to this policy, we will provide a prominent notice. If you do not agree with this policy, you should not use our website, products, or services.
This policy will cover:
- What Personal Information We Collect
- How We Collect Information
- How We Use Your Information
- How We Share Information
- How Long We Retain Your Information
- Cookies and Other Tracking Technologies
- Security
- Automated Decision Making and Artificial Intelligence
- Information for California Residents
- Your Rights Regarding Access to and Control over Personal Information
- How to Contact Us
What Personal Information We Collect
We collect various types of information depending on how you interact with us and what products or services you use.
Personal Information you provide to us
If you fill out a form on our website that requires contact information such as signing up for a newsletter, submitting a request for information or products and services we will collect and process that information to provide you with the communication, products or services. These types of Personal Information may include:
- Name and email address
- Company name and job title
- Physical address
- Payment and billing information
- Property analysis and investment data
Personal Information collected when you visit our website
When you use our website, we may automatically collect Personal Information such as:
- IP address
- User-agent information (including device type)
- Information collected by cookies and similar technologies
Personal Information collected when you use our products or services
When you use our products and services, we collect other types of Personal Information including:
- IP Address
- Name
- Email address
- Street Address
- Telephone Number
We may also collect usage data regarding your use of our products and services, and this data may contain Personal Information. We also collect payment and billing information when you subscribe to the use of our products and services.
How We Collect Information
We collect Personal Information from you when you visit our website or use our products and services. Some of this information is provided by you, and some is collected automatically. We collect Personal Information in the following ways:
- Directly from you when you create a business account
- Directly from you when you create a contractor or employee account
- Directly from you when you create an accountant account
- Directly from a business owner if you are an employee or contractor
- Directly from a business owner if you have a business relationship with them
- Directly from an accountant if you have a business relationship with them
How We Use Your Information
At Roost Report, we are committed to transparency in how we handle your Personal Information. We process your information for various purposes, all aimed at providing you with the best possible service while maintaining the security and integrity of your data. Below, we provide a comprehensive overview of how we use your information:
Service Provision and Improvement
Our primary use of your information is to deliver and enhance our core services. This encompasses a wide range of activities that are essential to providing you with a seamless and efficient experience:
- Process and manage your account registration, including verifying your information and setting up your user profile
- Develop and implement new features based on user feedback and technological advancements
- Maintain accurate records of your preferences, settings, and service configurations
We continuously monitor and analyze service usage patterns to identify areas for improvement and ensure our platform meets the evolving needs of our users. This includes conducting regular audits of our systems and processes to maintain optimal performance.
Communication and Support
Effective communication is crucial to providing you with the support you need. We use your information to facilitate various types of communication:
- Provide timely and relevant responses to your support inquiries, technical issues, and general questions
- Send automated notifications and alerts based on your account activity and preferences
Our support team uses your information to provide context-aware assistance, ensuring that each interaction is relevant and helpful to your specific situation. We maintain detailed records of our communications to provide consistent and efficient support over time.
Security and Compliance
Protecting your information and maintaining compliance with relevant regulations is a top priority. We employ your information in various security-related processes:
- Implement and maintain robust security measures to protect against unauthorized access, data breaches, and other security threats
- Respond to legal requests and fulfill our legal obligations
We regularly update our security protocols and compliance procedures to adapt to new threats and regulatory requirements. This includes conducting regular security assessments and updating our practices as needed.
Marketing and Communications
With your explicit consent, we use your information for marketing purposes to keep you informed about our services and offerings:
- Send personalized marketing communications about new features, services, and improvements
- Create and display targeted advertisements based on your interests and usage patterns
We respect your privacy preferences and make it easy to control your marketing communications. You can:
- Opt out of marketing communications at any time through your account settings
- Choose which types of communications you want to receive
- Update your communication preferences whenever you want
Please note that even if you opt out of marketing communications, you will still receive important service-related notifications and updates that are essential to your use of our platform.
Data Analytics and Service Enhancement
We analyze user data to improve our services and develop new features:
- Analyze usage patterns to identify trends and areas for improvement
- Measure the effectiveness of our features and communications
This analysis helps us make data-driven decisions about product development and service improvements. All analytics are conducted in accordance with our privacy commitments and applicable regulations.
How Long We Retain Your Information
How long we keep Personal Information that we have collected depends on the type of information and the purpose for which it was collected. After a reasonable period of time or the completion of the purpose for which it was collected, we will either delete or anonymize Personal Information. The criteria for determining periods of retention will be based on the type of data.
Cookies and Other Tracking Technologies
Cookies are small files stored on your web browser when you visit our website. Some cookies last only as long as you remain on the website; others, called "persistent cookies," may be stored for longer periods of time. These cookies can make Browse easier by storing your password or your preferences regarding how you use the website. Cookies collect information such as the IP address of your computer, your browser settings, and information about how you use the website. Your general location may be estimated from your IP address.
Security
We take reasonable steps to protect the information we receive from you from accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access. We have put in place appropriate physical, technical, and administrative measures to safeguard and secure your information, but no security measures are perfect; the risk of a data breach is possible.
Automated Decision Making and AI
We will use automated decision-making and artificial intelligence in various ways to help improve user experience and prevent fraud. Automated decision-making may be used for marketing purposes to help deliver attractive offers to you. Artificial intelligence may be utilized in the following ways:
- Fraud detection
- Support chatbot
- Property analysis optimization
Your Rights
Depending on where you reside you may have the following rights with regard to your Personal Information:
- Right of information and access – You have the right to access your Personal Information
- Right to rectification – You have the right to correct or update your information
- Right of erasure – You have the right to request deletion of your information
- Right to restrict processing – You have the right to restrict how we use your data
- Right to object to processing – You have the right to object to certain uses of your data
- Right to data portability – You may request a portable copy of your data
- Right to withdraw consent – You may withdraw any consent you have previously given us
Information for California Residents
The California Consumer Privacy Act (CCPA) applies to information collected from California residents. Residents of California have the following additional rights:
- The Right to Know and Access Information
- The Right to Have Personal Information Deleted
- The Right to Data Portability
- The Right to Non-Discrimination
Contact Us
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please contact our privacy team at:
Roost Report Privacy Team
privacy@roostrreport.com